Stage 3: Digital Presence

Stage 3: Creating your digital presence

With your company identity and brand foundations in place, Stage 3 is where everything comes to life online. This is about building a digital presence that is not only visually aligned with your brand, but structured, functional, and designed to support how your business actually works.

Your website becomes the central home for everything you offer. From consultations and services to memberships, content, events, or digital products. It is the bridge between your strategy and the people you want to reach, and one of the most important tools in supporting growth.

At Brandentity, we build websites using Wix Studio because it allows flexibility, scalability, and ease of management as your business evolves. This stage is not about creating a static brochure site. It is about building a working platform that supports your business day to day.

Your website becomes the home for everything you offer whether that’s consultations, group sessions, memberships or digital content. It’s the tool that connects your ideas with the people you’re trying to reach.

Why a strong digital presence matters

When someone lands on your website, they should immediately feel like they are in the right place. Your message should be clear, your structure intuitive, and your services easy to explore and engage with.

A well-built website brings order to your offerings. It helps visitors understand what you do, guides them toward action, and removes friction from the decision-making process. Done properly, your website does more than inform. It supports conversion, repeat engagement, and operational efficiency behind the scenes.

Who this stage is for

Stage 3 is designed for growing businesses that are ready to translate strategic thinking into a clear, functional online presence. It works particularly well for service-led businesses, consultants, studios, and experience-based brands who want their website to do more than just exist.

If you have completed Stage 1 and Stage 2, this stage brings everything together. Your identity, messaging, and visuals are already aligned, allowing the website build to be focused, efficient, and purposeful.

Whether your business offers bookable services, discovery calls, events, memberships, online stores, or digital programmes, this process ensures everything is structured in a way that supports both your audience and your commercial goals.

How we work

Our role in Stage 3 is to take your services, messaging, and brand foundations and build them into a website that works in the real world.

Here is how we approach it:

Refining your offering

Most businesses arrive with services that can be clearer or better structured. We use an initial discovery session to refine your offers and map out how they should flow online. This allows us to design a website journey that supports clarity, repeat engagement, and growth.

Collaborative website mapping

We use Miro to map out your website collaboratively in real time. Pages, sections, and user pathways are planned visually before any design work begins, ensuring the structure makes sense for both your audience and your business.

Styling and design review

Once the structure is agreed, we design and review key pages, typically starting with the homepage. This allows us to assess layout, colour, typography, button styles, and overall flow, all grounded in your Stage 2 brand guidelines.

Customer journey and automationsWe design with user experience and efficiency in mind. This includes integrating bookings, pricing plans, forms, email automations, and other Wix tools to streamline both the client journey and your internal admin.

Iterative build and MVP launch

Rather than waiting for everything to be perfect, we build iteratively. Once the structure and flow are right, we launch a clean MVP website and continue building and refining over time. This approach allows you to go live sooner, gather feedback, and grow the site alongside your business.

Example in practice

A wellness coach came to us with a mix of one-to-one coaching and digital programmes that had grown organically and needed simplifying.

We refined her service structure, clarified her calls to action, and built a website that integrated bookings, programmes, and automations. The result was a digital presence that supported her growth, reduced admin, and still reflected her personality and values.

The outcome

By the end of this stage, you will have a website that does more than look good. You will have a digital platform that supports your business, guides your audience, and gives you confidence to operate and grow online.

With a structured digital presence in place, you are well positioned to move into ongoing marketing, optimisation, and support, ensuring your website continues to evolve alongside your business.

Ready to build your digital presence?

If you are ready to bring your brand online in a way that feels clear, structured, and future-ready, we would love to explore whether Stage 3 is the right next step.

Head to our Contact page and get in touch to start the conversation.