INTRODUCTION
Redbay Design is an established landscape consultancy working across commercial, public realm and domestic projects. The business had evolved considerably, but its brand and website no longer reflected the breadth or quality of the practice.
Rather than starting again, the project focused on understanding what had changed. We reviewed Redbay’s services, specialist expertise, positioning and existing digital presence, identifying where the business had outgrown the way it was being presented.
The result is a more confident and considered brand, with clearer messaging, a refined visual identity and a project-led website that gives Redbay’s work the space it deserves. Everything feels more aligned with the experience and capability already within the practice.
Identity & Messaging
We clarified how Redbay talks about its services, sectors and specialist expertise, bringing greater structure to an offer that had evolved over many years. The focus was not on changing the business story, but making its existing strengths easier to understand.
Branding & Guidelines
Rather than replacing a recognised identity, we refined it. The existing logo and colours were developed into a cleaner, more flexible visual system, with updated typography, layouts and brand treatments designed to work confidently across digital and print.
Website Design & Build
We completely restructured the website around Redbay’s projects, services and expertise. A clean, image-led design gives the work greater prominence, while dynamic project pages provide space for the brief, challenges, approach and outcomes behind each scheme.
Marketing & Support
The new website was built to evolve with the practice. A dynamic project system makes it easy to grow the portfolio, while clearer service content creates a stronger foundation for search, enquiries and future development as Redbay continues to grow.
BRAND SNAPSHOT
AUDIENCE: Developers, architects, planning consultants, landowners and private clients.
KEY MESSAGES: Experienced landscape consultancy combining thoughtful design with strong planning expertise.
MARKET POSITIONING: An established practice balancing technical landscape expertise with considered design.
TONE OF VOICE: Knowledgeable, measured, clear and approachable.
BRAND CHARACTER: Professional, grounded, considered and quietly confident.
SPECIALIST EXPERTISE: LVIA, landscape design, management plans, expert witness work and Para 84 projects. This gave us a clearer foundation for the brand refresh and website, connecting Redbay’s broad range of services and specialist expertise under one confident practice.
