INTRODUCTION
Dartmoor Partner is a family-focused online walking directory that helps people explore Dartmoor with confidence. This project involved building a complete brand experience rooted in trust and usability for the public.
The project was developed to create a walking membership platform specifically designed for families. We shaped the complete brand journey, from messaging and tone of voice to route content, website design and community launch, creating a friendly and practical directory built around how families actually explore Dartmoor.
The result is a purpose-led brand that feels local, useful and connected to the landscape it represents. The platform now brings together routes, events, memberships, partnerships and useful planning tools within one consistent experience.
Identity & Messaging
We developed the tone of voice, key messages and audience positioning for Dartmoor Partner, creating an identity rooted in clarity, trust and warmth. The work shaped everything from website microcopy to route descriptions, helping the brand feel useful, relatable and confident.
Branding & Guidelines
We created the visual identity across colour, typography, icon design and layout styling, then applied it across social content, route PDFs, newsletters and email communications. Clear brand guidelines help keep the growing platform consistent across every touchpoint.
Website Design & Build
The website was designed and built to scale, with dynamic route content, a searchable walking directory, blog, store, member area and interactive map. It also supports events, membership plans and automated flows, with the experience designed around simple mobile use.
Marketing & Support
We continue to support Dartmoor Partner across brand rollout, campaigns, events, partnerships and digital design. Ongoing work includes social content, strategy, branded materials and community-focused marketing, allowing the brand and platform to keep evolving as its audience grows.
BRAND SNAPSHOT
AUDIENCE: Outdoor-loving families and parents looking for practical, trusted ways to explore Dartmoor together.
KEY MESSAGE: Discover Dartmoor together, one family-friendly walk at a time.
MARKET POSITIONING: A warm, trusted local alternative to generic walking apps and guidebooks.
TONE OF VOICE: Clear, friendly, human and grounded.
BRAND CHARACTER: The Caregiver, with a hint of the Explorer.
SPECIALIST EXPERTISE: Thoughtful, curious parents who value time outdoors and trust in local recommendations. This identity gives the brand a clear purpose and message, shaping the creative and practical decisions across the wider Dartmoor Partner experience.
