INTRODUCTION
CoWorking Devon is an established independent coworking space built around flexible working, useful facilities and a strong local business community. As the business grew, its original identity and website no longer reflected the breadth of what it had become.
The project went beyond a visual refresh. We reviewed the services, audience, messaging and customer journey, bringing greater structure to coworking, meeting spaces, studio hire, virtual office services and community activity before rebuilding how they were presented.
The result is a clearer, more confident brand and a flexible digital platform that supports bookings, enquiries, content and day-to-day use. The identity now feels consistent across the website, physical space, print and ongoing communications.
Identity & Messaging
We clarified CoWorking Devon’s positioning, services and brand language so the business was easier to understand at a glance. The messaging balances the practical benefits of flexible workspace with the independent, welcoming character that makes the space different.
Branding & Guidelines
The visual identity was refreshed into a more consistent and flexible system for digital and physical use. Typography, colour, layouts and supporting brand assets were developed to give CoWorking Devon a recognisable look across the website, signage, print and communications.
Website Design & Build
We redesigned the website around the way people actually use the business, giving coworking, studio hire, virtual office services and other offers clearer journeys. The site supports bookings, enquiries and content while remaining flexible enough for the team to manage and evolve day to day.
Marketing & Support
Our work has continued beyond the initial rebrand and website, supporting CoWorking Devon with ongoing design, communications, service development and marketing. This keeps the brand consistent while allowing the business to introduce new offers and respond to how its community evolves.
BRAND SNAPSHOT
AUDIENCE: Freelancers, remote workers, small businesses and teams looking for a flexible, professional place to work and connect.
KEY MESSAGE: Flexible workspace with the facilities, community and freedom to work in a way that suits you.
MARKET POSITIONING: An independent, established coworking space offering more than a desk, with flexible services for individuals and growing businesses.
TONE OF VOICE: Friendly, clear, capable and down to earth.
BRAND CHARACTER: A practical, community-led brand with an independent personality.
SPECIALIST EXPERTISE: People who value flexibility, professional facilities and genuine human connection without the formality of a traditional office. The strategy brought the different parts of CoWorking Devon together under one clearer identity, giving the business a stronger foundation for communication, growth and future services.
